Tips for Exhibitors

Candy Adams, CTSM, CME, CEM, CMP, CMM, is an independent exhibit-management consultant, trainer, speaker and writer. Known as The Booth Mom®, Adams is the author of a series of “Exhibiting 101” articles for EXHIBITOR Magazine.

“What’s the Plan?”
Creating and maintaining a trade show timeline can help you navigate the pre-show planning process without missing valuable discount deadlines.

“Let’s Make a Deal”
Negotiation is often the first step in getting what you need at a price you can afford. But it’s important to know what is and is not negotiable before you start making demands.

“A Penny Saved”
Seven ways to cut costs without visibily diminishing you company’s trade show presence.

“Floors Galore”
Looking for something other than standard carpet to underscore your exhibit? Here are some of your options, along with important questions to ask potential vendors.

“12 Ways to Cut Your I&D Costs”
Decrease your setup and dismantle bill by increasing efficiency, avoiding hefty overtime fees, and eliminating unnecessary charges.

“The Rules of the Game”
When exhibiting at a trade show, you have to play by the rules. But first, you’ve got to know what they are.

“Don’t Leave Home Without It”
Fifteen of my favorite things—from packing maetirals to carpet cleaners—that help me save cash and sidestep hassles on the trade show floor.

“Risky Business”
Trade show snafus are lurking around every corner, so make sure you have the right insurance to cover your exhibit if—and when disaster strikes.

“Special Reports”
Demonstrate the value of your trade show program to management by developing a comprehensive post-show report.

“On the Road and a Shoestring”
With budgets under the knife, here are 10 tips to help you cut your company’s exhibit-related travel expenses.

“Wise Advice”
To help you learn from my mistakes and successes, here are nine things I wish I had known when I started my career in the trade show industry.