Resources for Exhibitors
The following is a list of additional resources that you can use to get the most out of your exhibiting experience. Included are industry associations, publications, research and trade shows.
American Marketing Association (AMA)
(800) AMA-1150 • (312) 542-9000
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers more than 30,000 strong and include leading marketing academics, researchers and practitioners from every industry.
Healthcare Convention & Exhibitors Association (HCEA)
The Healthcare Convention & Exhibitors Association (HCEA) is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents organizations involved in healthcare exhibitions and conventions.
International Association of Exhibitions and Events (IAEE)
Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members.
Meeting Professionals International (MPI)
Meeting Professionals International (MPI), the meeting and event industry’s largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. Total MPI membership is comprised of more than 23,000 members belonging to 71 chapters and clubs worldwide.
Professional Convention Management Association (PCMA)
(877) 827-7262 • (312) 423-7262
The Professional Convention Management Association (PCMA) is the source for education, professional resources and advocacy for the meeting, convention and exhibition industry. Founded in 1957, PCMA represents more than 6,000 meeting management professionals from associations, non-profit organizations, corporations, independent meeting planning companies, multi-management firms, and association executives who recognize the importance of meetings to their organization. PCMA provides members with the tools they need to succeed as meeting professionals and to promote the value of the industry to their organizations and the general public. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico.
Public Relations Society of America (PRSA) Health Academy
Tracing its roots to focused health care-related activities within the PRSA as early as the 1970s, the Health Academy was formed in 1989 to promote excellence in communications and an educational dialogue across the entire health care industry for the professional enhancement of its members. The Academy is not an advocate for any medical or medically-related industry position, issue or focus, but offers its members an opportunity to address the latest issues facing health care public relations and the health care industry. Members of the Health Academy represent organizations across the widest spectrum of health care-related activities.
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Convene is the magazine of the Professional Convention Management Association. Convene’s stated primary goal, like PCMA’s, is to enhance the effectiveness of meetings, conventions, and exhibitions through industry education. Convene is published 12 times a year. The magazine has articles on aspects of meeting management such as housing and room block management, convention centers, technology, legal issues, contract negotiation, crisis and emergency management, education and learning, marketing, food and beverage, career and professional development, and industry research and statistics. A yearly subscription to Convene magazine is $50 USD for domestic subscribers and $99 USD for subscriptions outside of the United States. PCMA members automatically receive Convene as part of their membership fee. Complimentary subscriptions are available to qualified meeting planners; qualified international subscribers will receive the complimentary digital edition of Convene only.
The recognized leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine—best practices in trade show and event marketing. EXHIBITOR produces EXHIBITOR2013—the world conference and exhibition for trade show and corporate event marketing and sponsor of the CTSM (Certified Trade Show Marketer) professional certification program; ExhibitorFastTrak—the accelerated learning conference for exhibit and corporate event marketing professionals; and GRAVITY FREE: The Multidisciplinary Design Innovation Conference. Subscriptions are available for $78 per year in the United States; $108 per year in Canada, $125 per year in Mexico, $165 per year for all other countries (U.S. currency only). Offer includes online access to the current articles and a 100% money-back guarantee.
EXPO is published 10 times a year. It includes sales- and marketing-focused features about destinations, case studies and revenue-generating ideas, as well as coverage of new products and services for its audience: show organizers and their managers. EXPO offers free subscriptions to U.S. residents only. For subscriptions outside U.S., contact customer service at firstname.lastname@example.org.
Trade Show Executive
The mission of Trade Show Executive magazine is to provide news, views and tools to the managers of shows large and small, in every industry from automotive to medical to woodworking, so that show executives can turn innovative ideas into a competitive edge. The magazine aims to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. For subscribers outside the U.S. and Canada, please contact Nicole Burnes at email@example.com.
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Many of the associations and publications listed above conduct research as well. For example, the Healthcare Convention & Exhibitors Association (HCEA) publishes the Industry Research Report on Healthcare Meetings and Exhibit Marketing, which provides “data-driven evidence to better plan your marketing strategies for reaching professionals at medical meetings,” while Convene magazine’s annual Meetings Market Survey “paints the most comprehensive picture of the meetings market, courtesy of hundreds of professional PCMA members, who provide extensive input in response to a detailed questionnaire.”
Center for Exhibition Industry Research (CEIR)
The Center for Exhibition Industry Research (CEIR) is a non-profit organization with the mission of advancing the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools. Founded in 1978 as the Trade Show Bureau, CEIR has become the foremost source of research, information and communication on exhibitions.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry. The company has conducted primary research for more than 5,000 exhibitions and events and more than 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities.
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EXHIBITOR2013—The World Conference and Exhibition for Trade Show and Corporate Event Marketing
March 17–21, 2013
Mandalay Bay Convention Center; Las Vegas, NV
EXHIBITOR2013 is the 25th annual educational conference and exhibition for exhibit and event marketers. Sponsored by Exhibitor Media Group, this event is corporate America's top choice for serious education, hands-on training, new product launches, career networking, and special access to industry experts and thought leaders. It also includes the country's largest exhibition of trade show and event products and services, with over 300 suppliers. And it offers the industry's only university-affiliated professional certification program (CTSM), with over 2,000 candidates currently enrolled. EXHIBITOR2013 attracts more than 6,000 exhibit and event managers, marcom managers, communications specialists, and marketing experts (representing 136 different job titles), from Fortune 500 giants to entrepreneurial start-ups eager to make their mark.
Expo! Expo! 2012
December 4–6, 2012
Orange County Convention Center; Orlando, FL
Expo! Expo! IAEE’s Annual Meeting & Exhibition is the single, face-to-face meeting in the exhibition and events industry that offers a wealth of education sessions and networking opportunities designed to enrich your career. Exhibition and event managers from around the world gather with their peers and suppliers in the exhibition industry. Expo! Expo! is open to IAEE members and non- members who would like to increase their knowledge of the industry, network with their peers, and learn about new products, services and options available to help make their event one to remember. The event is filled with relevant educational sessions designed for exhibition professionals at various levels of expertise and needs, which allows participants to assess skills while acquiring new ones.
HCEA Annual Meeting
June 23–26, 2012
Peabody Hotel; Orlando, FL
The HCEA Annual Meeting brings together the world’s top healthcare exhibitors and medical associations with the world’s leading exhibit services companies, for four days. The Annual Meeting offers educational workshops organized into learning tracks for participants to maximize their professional development. The HCEA Annual Meeting also provides attendees the opportunity to earn continuing education units that apply toward the Certified Manager of Exhibits–Healthcare (CME/H) and Certified Manager of Exhibits (CME) professional designations. These programs are managed by the Trade Show Exhibitors Association and endorsed by HCEA. The HCEA Annual Meeting is open to both HCEA members and non-members.
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