Resources for Exhibitors
The following is a list of additional resources that you can use to get the most out of your exhibiting experience. Included are industry associations, publications, research and trade shows.
American Marketing Association (AMA)
Phone: (800) AMA-1150 • (312) 542-9000
www.marketingpower.com
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.
Healthcare Communication & Marketing Association (HCMA)
Phone: (800) 551-2173 • (856) 423-2896
www.thehcma.org
The Healthcare Communication & Marketing Association (HCMA) is a national, non-profit organization established to respond to the new challenges in healthcare. The HCMA comprises the former Medical Marketing Association (MMA); the Midwest Healthcare Marketing Association (MHMA); and the Healthcare Marketing and Communications Council (HMC). By combining the strengths and resources of all three groups, the HCMA provides members career stewardship through a comprehensive offering of educational resources; recognition of best practices in healthcare marketing, communications and education; standardized training and accredited education programs; and networking and mentoring opportunities.
Healthcare Convention & Exhibitors Association (HCEA)
Phone: (404) 252-3663
www.hcea.org
The Healthcare Convention & Exhibitors Association (HCEA) is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents organizations involved in healthcare exhibitions and conventions.
International Association of Exhibitions and Events (IAEE)
Phone: (972) 458-8002
www.iaee.com
Since 1928, the International Association of Exhibitions and Events (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry.
Meeting Professionals International (MPI)
Phone: (972) 702-3000
www.mpiweb.org
Meeting Professionals International (MPI), the meetings and events industry’s largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. Total MPI membership is comprised of more than 24,000 members belonging to 69 chapters and clubs worldwide.
Professional Convention Management Association (PCMA)
Phone: (877) 827-7262 • (312) 423.7262
www.pcma.org
The Professional Convention Management Association (PCMA) is the professional resource and premier educator for the meetings and convention industry. Founded in 1957, PCMA represents the interests of meeting management executives from associations, non-profit organizations, corporations, independent meeting planning companies, and multi-management firms who recognize the importance of meetings to their organization. PCMA empowers members with the tools they need to succeed as meeting professionals and to promote the value of the industry to their organizations and the general public. Headquartered in Chicago, PCMA has 16 chapters throughout the United States and Canada.
Public Relations Society of America (PRSA) Health Academy
Phone: (212) 460-1400
www.healthacademy.prsa.org
Tracing its roots to focused health care-related activities within the PRSA as early as the 1970s, the Health Academy was formed in 1989 to promote excellence in communications and an educational dialogue across the entire health care industry for the professional enhancement of its members. The Academy is not an advocate for any medical or medically-related industry position, issue or focus, but offers its members an opportunity to address the latest issues facing health care public relations and the health care industry. Members of the Health Academy represent organizations across the widest spectrum of health care-related activities.
Trade Show Exhibitors Association (TSEA)
Phone: (312) 842-TSEA (8732)
www.tsea.org
The Trade Show Exhibitors Association (TSEA) is the only not-for-profit association that promotes the continued growth of the exhibit and event marketing industry by providing education, networking, and resources to professionals who plan and implement exhibit and event marketing programs. TSEA members represent a variety of companies and sectors within the exhibit and event marketing industry. TSEA members use exhibitions and events to either raise awareness of, or grow, their company’s brand identity.
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Convene
www.pcma.org/convene.htm
Convene is the magazine of the Professional Convention Management Association. Convene’s stated primary goal, like PCMA’s, is to enhance the effectiveness of meetings, conventions, and exhibitions through industry education. Convene is published 10 times a year, with a special edition in August. The magazine has articles on aspects of meeting management such as housing and room block management, convention centers, technology, legal issues, contract negotiation, crisis and emergency management, education and learning, marketing, food and beverage, career and professional development, and industry research and statistics. PCMA members automatically receive a subscription to Convene. Qualified meeting planners are eligible for a free subscription. All others may subscribe for $50 per year in the United States; $99 per year (in U.S. funds) outside of the United States.
EXHIBITOR
www.exhibitoronline.com
The recognized leader in trade show and corporate event marketing education, EXHIBITOR Magazine Group publishes EXHIBITOR magazine — best practices in trade show marketing; and Corporate EVENT magazine — case studies of strategic event marketing. EXHIBITOR produces EXHIBITOR2009 — the world conference and exhibition for trade show and corporate event marketers and sponsor of the CTSM (Certified Trade Show Marketer) professional certification program; ExhibitorFastTrak — the accelerated learning conference for exhibit and corporate event marketing professionals; and GRAVITY FREE Multidisciplinary Design Innovation Conference. Subscriptions are available for $78 per year in the United States; $108 per year in Canada, $125 per year in Mexico, $165 per year for all other countries (U.S. currency only). Offer includes online access to the current articles and a 100% money-back guarantee.
EXPO
www.expoweb.com
EXPO is published 10 times a year. It includes sales- and marketing-focused features about destinations, case studies and revenue-generating ideas, as well as coverage of new products and services for its audience: show organizers and their managers. EXPO offers free subscriptions to U.S. residents only. For subscriptions outside U.S., contact customer service at expo@halldata.com.
MeetingNews
www.meetingnews.com
The industry's only national publication that delivers the most timely and accurate news and analysis — keeping planners up-to-date on the ever-changing developments in the meetings industry. MeetingNews is published eighteen times a year, along with Regional Guides and the Meeting Planners Handbook. Subscriptions are free to U.S. residents and include the weekly e-mail newsletter Meeting News Views. Subscribers may choose to receive MeetingNews digitally or in print.
Trade Show Executive
www.tradeshowexecutive.com
The mission of Trade Show Executive magazine is to provide news, views and tools to the managers of shows large and small, in every industry from automotive to medical to woodworking, so that show executives can turn innovative ideas into a competitive edge. The magazine aims to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. All others may purchase an annual subscription for $99 ($129 in Canada and Mexico; $149 overseas).
Tradeshow Week
www.tradeshowweek.com
For over 37 years, Tradeshow Week has been the premier weekly news magazine serving the exhibition industry. Tradeshow Week offers a wealth of information, ideas, how-to articles, cost surveys and a weekly calendar of domestic and international tradeshows. Tradeshow Week also publishes four annual directories and hosts the TSW Fastest 50 awards. Annual subscription is $439, and includes: full access on www.tradeshowweek.com; 50 weekly magazines; four annual directory print products, including the Tradeshow Week 200, Major Exhibit Hall Directory, Buyer's Guide Annual and Wall Calendar of Tradeshow Industry Events. Canada and Mexico, add US $50 postage/handling; other countries, add US $90.
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Many of the associations and publications listed above conduct research as well. For example, the Healthcare Convention & Exhibitors Association (HCEA) publishes the Industry Research Report on Healthcare Meetings and Exhibit Marketing, which provides “data-driven evidence to better plan your marketing strategies for reaching professionals at medical meetings,” while Convene magazine’s annual Meetings Market Survey “paints the most comprehensive picture of the meetings market, courtesy of hundreds of professional PCMA members, who provide extensive input in response to a detailed questionnaire.”
Center for Exhibition Industry Research (CEIR)
www.ceir.org
The Center for Exhibition Industry Research (CEIR) is a non-profit organization with the mission of advancing the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools. Founded in 1978 as the Trade Show Bureau, CEIR has become the foremost source of research, information and communication on exhibitions.
Exhibit Surveys
www.exhibitsurveys.com
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 15,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities.
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EXHIBITOR2010—The World Conference and Exhibition for Trade Show and Corporate Event Marketers
http://www.exhibitoronline.com/exhibitorshow/2010Preview. asp
March 14 – 18, 2010
Mandalay Bay Convention Center; Las Vegas, NV
Each March, 6,000 exhibit and event marketing professionals from 29 countries and 50 states gather in Las Vegas to sharpen their skills, energize their programs, swap war stories and share secrets of success. No matter what your job title, company size, program complexity, budget size, or years of experience, EXHIBITOR2009 has what you need to sharpen your skills, refresh your program, improve your results and prepare yourself for career advancement.
Expo! Expo!—A Bright Future for Exhibitions and Events
www.iaee.com/events/expo
December 8 – 10, 2009
Atlanta, GA
Expo! Expo! IAEE’s Annual Meeting & Exhibition is the single, face-to-face meeting in the exhibition and events industry that offers a wealth of education sessions and networking opportunities designed to enrich your career. Exhibition and event managers from around the world gather with their peers and suppliers in the exhibition industry. Expo! Expo! is open to IAEE members and non-members who would like to increase their knowledge of the industry, network with their peers, and learn about new products, services and options available to help make their event one to remember. The event is filled with relevant educational sessions designed for exhibition professionals at various levels of expertise and needs, which allows participants to assess skills while acquiring new ones.
HCEA Annual Meeting
www.hcea.org/meetings_annual.asp
June 26 – 29, 2010
Morial Convention Center; New Orleans, LA
The HCEA Annual Meeting brings together the world’s top healthcare exhibitors and medical associations with the world’s leading exhibit services companies, for four days. The Annual Meeting offers educational workshops organized into learning tracks for participants to maximize their professional development. In previous years, educational tracks have included: Association-Specific; Budgeting; Case Studies; Medical Device; Exhibit Logistics & Planning; Global; Meeting & Event Planning; Marketing Strategies & Tactics; Measurement; Personal Development; Pharma; Regulatory & Compliance; and Senior-Level/Advanced. The HCEA Annual Meeting also provides attendees the opportunity to earn continuing education units that apply toward the Certified Manager of Exhibits – Healthcare (CME/H) and Certified Manager of Exhibits (CME) professional designations. These programs are managed by the Trade Show Exhibitors Association and endorsed by HCEA. The HCEA Annual Meeting is open to both HCEA members and non-members.
TS2—Total Solutions Marketing for the Exhibit & Event Professional
www.ts2show.com
Conference: July 13 – 15, 2010 • Expo: July 14 – 15, 2010
Boston Convention & Exhibition Center; Boston, MA
TS2 is the conference and expo providing total solutions for marketing professionals. It’s the one stop shop for face-to-face, interactive/online, advertising/promotional and direct mail marketing solutions. Over the course of the four-day event, attendees will learn how to increase ROI, while effectively managing their marketing budgets, as well as network with the best of the exhibit and corporate events industry.
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